Apple finally held its ‘Scary Fast ‘event and launched the new M3 chip, along with the new MacBook Pros. This includes the 14-inch and 16-inch models with the M3, the M3 Pro, and the M3 Max chips. The MacBook Pro models feature a brilliant Liquid Retina XDR display with 20 percent brighter SDR content, a built-in 1080p camera, an immersive six-speaker sound system, and a wide array of connectivity options. The lineup now starts with a cheaper 14-inch MacBook Pro model powered by the base model M3 chip. There are also the usual higher-end configurations with M3 Pro and M3 Max, available in 14-inch and 16-inch sizes. 14- and 16-inch models with M3 Pro and M3 Max are available in a gorgeous new space black finish.
The new GPU in M3 series includes features like Dynamic Caching, ray tracing, and more to offer the biggest leap in graphics performance yet. With up to 22 hours of battery life,1 the lineup offers the ultimate in pro portability, delivering the same performance whether plugged in or on battery, so users can take their workflows anywhere. The 14‑inch MacBook Pro with M3 is up to 60 percent faster than the 13‑inch MacBook Pro with M1, and with its advanced thermal system, it unleashes the full potential of M3 for sustained performance. For users with more demanding workflows like coders, creatives, and researchers, MacBook Pro with M3 Pro provides even greater performance, supports more unified memory, and is now up to 40 percent faster than the 16‑inch model with M1 Pro.
